Freeway Fighter Inspired Vehicle Concepts

The Purpose of Concept Art

Concept Art is the beginning of the development process for video game art. This ranges from characters, environments and objects. Anything seen in a video game has likely been redrafted continuously until the developers settled on the final product that they liked most. These concepts are drafted by skilled artists until a final result is realised and rendered – ready for the final product. This takes a lot of work and involves the input of many game artists before the final ideas are presented to the team.

The ideas are then developed further in what is referred to as the convergent process, as different varieties of similar ideas are explored – resulting in a wide range of options for the team to work with. Once these ideas are fully developed, they are passed forward to the 3D team, ready to be fully realised and rendered.

Concept art is useful in more ways too. For example, if a team were to start a fresh project, the artists could use concept art to ensure that everybody has a similar final image for the game in mind. This is important as it ensures consistency in the final game, making it look and feel much more professional to the players.

Concept art can be used as a method of generating hype for a game. Towards the end of production, a developer may want to release concept art to build up an audience and tease fans. This not only markets the game, but it makes people excited for it’s release – which is an important factor in increasing a games sales. This concept art however, is usually not “true” concept art and has likely been modified to be more presentable and eye-catching than early concept art would look. Similar to the art seen in the image below.


Without concept art, many development teams would struggle to reach a high quality final product. Without the pre-planning that comes naturally with the process of creating concept art, the final vision of a game will more than likely be skewered throughout the team, with everybody having a different final vision for the game. This leads to a patchy final product, in which the combination of environments, props and characters will seem out of place, and unnatural – which ruins the chance of immersion for a player as they struggle to believe in the world that has been created…

Creating a believable world, where everything that is, belongs – should be the main focus of a game designer, and that – is the purpose of concept art.


I looked into the Freeway Fighter comic book. During my research, I noticed that a lot of the vehicles had been reinforced with common resources, such as wood, rope and various types of metal.

This information was useful as it presented the opportunity to extend on the core shapes of vehicles, with extra structures/modifications that significantly changed the structure of the cars.

Freeway Fighter FINAL

Divergent/Convergent Sheets

All Divergent/Convergent concepts are based off of real-life vehicles. (All listed below).

Vehicles PSDVehicle DevelopmentVehicle Development 2

Full List of used vehicles:

  • Chevelle SS
  • Ford Capri
  • Ford Bronco
  • Ford Anglia
  • Ford AUS
  • Dodge Air
  • Dodge AU Pickup
  • Dodge Station Wagon

The Blueprints for each individual vehicle were gathered from Images from this site were used as a base for many of my divergent designs.

Final Vehicle Model Sheet

Vehicle Model Sheet

Concept Art – Evaluation

I believe that my concept art is to a near professional standard.

I have followed the industry standard process to create and develop a wide range of ideas relating to the Freeway Fighter style. Going through an evolutionary process I then explored my ideas further to reach my final concept.

This evolutionary process allowed me to pick the most interesting parts from different images, and combine them to create an interesting final product – in this case an adaptation of the Ford AUS Falcon.

To improve on my concepts, I would try to weaponise some of my vehicles so that they are better suited to the Freeway Fighter style, as found in my research on the comic books. This would include the addition of spikes to the front of my vehicles, mounted guns, and extra reinforcement of the chassis through the use of various metals/woods.


HUD Concept Sheet


Environment Tire Wall



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